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Cut the Crap – The Blog

Analytics & Data

Censhare Retail Whitepaper – converted from .pdf into web:

master your content Ecient content management in the omnichannel retailing world In today’s modern marketing communication in the retail sector, it is vital to provide the multitude of channels with suitable and relevant content. The handling and management of this Read more…

By Markus, 7 months7 months ago
Analytics & Data

Marketing Tracking & Attribution Framework: Hubspot Edition

You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers.  And it’s not an easy one to Read more…

By Markus, 11 months11 months ago
Demand Generation

Essential Demand Gen Audiences – B2B Campaigns

You know how it goes: “how’s campaign A performing?” “What’s campaign B’s ROI”? “How many Oppties came from campaign C”? Like, a day after it launched.  “Campaign” as a marketing concept is used rather broadly usually – everything seems to Read more…

By Markus, 12 months12 months ago
Analytics & Data

The Demand Gen Funnel

Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline a way to merge these Read more…

By Markus, 1 year1 year ago
Marketing Technology

Software Maturity

It’s a thing. If you are working with software, you see it all the time. But, like me, you can’t put a finger on it… what you are experiencing might just be as fleeting as a passing truck, child or whatever Read more…

By Markus, 1 year1 year ago
Marketing Technology

Running Martech – The Car Repair Shop

What I do – non-industry people version! Imagine: Your systems (the CRM, Marketing Automation, Sales Engagement) are car parts Data- & Intelligence as well as processes: the fuel – petrol, diesel. All new: electricity. The sales & marketing teams: the Read more…

By Markus, 4 years1 year ago
Demand Generation

Demand Gen Know-How – The Internets’ Best Of!

They’re there, well hidden behind the quantity of today’s digital marketing content strifing for attention: Actual new, relevant & unique gems of wisdom & insights! A Collection. The holy grail of Demand Generation – “Methods & Technologies for Driving Growth”: Read more…

By Markus, 4 years4 years ago
Analytics & Data

Mad Men (Creativity) Vs. Math Men (Analytics)?

Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers Read more…

By Markus, 4 years4 years ago
Recent Posts
  • Censhare Retail Whitepaper – converted from .pdf into web:
  • Marketing Tracking & Attribution Framework: Hubspot Edition
  • Essential Demand Gen Audiences – B2B Campaigns
  • The Demand Gen Funnel
  • Software Maturity
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