You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers. And it’s not an easy one to Read more…
You know how it goes: “how’s campaign A performing?” “What’s campaign B’s ROI”? “How many Oppties came from campaign C”? Like, a day after it launched. “Campaign” as a marketing concept is used rather broadly usually – everything seems to Read more…
Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline a way to merge these Read more…
It’s a thing. If you are working with software, you see it all the time. But, like me, you can’t put a finger on it… what you are experiencing might just be as fleeting as a passing truck, child or whatever Read more…
What I do – non-industry people version! Imagine: Your systems (the CRM, Marketing Automation, Sales Engagement) are car parts Data- & Intelligence as well as processes: the fuel – petrol, diesel. All new: electricity. The sales & marketing teams: the Read more…
They’re there, well hidden behind the quantity of today’s digital marketing content strifing for attention: Actual new, relevant & unique gems of wisdom & insights! A Collection. The holy grail of Demand Generation – “Methods & Technologies for Driving Growth”: Read more…
Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers Read more…