Marketing Strategy Consultant

Implementation of B2B SaaS Marketing & Sales tech & processes, Demand Gen Framework & data strategy.

Product: Conversational AI – HR Interview Platform
Target Industries: Any bigger one with dedicated HR software that integrations are already available with!
Status: Ongoing
Scale: A session every now and then

Marketing Leadership as a Service:

Implementation of B2B SaaS Marketing & Sales methods (ABM, Inbound) & Technologies (Hubspot CRM Data & Processes, Sales & CMS, Contact Intelligence, Demand Gen Framework). Digital & Content Marketing execution across all channels.

Product: Multi-platform Software Development SDK
Target Industries: Any developing applications with the Qt framework and/or looking for professional (app development/Qt Training) services.
Status: Concluded August 2020
Scale: Full time team lead from Jan – Jul 2020

Marketing Strategy Leadership as a Service:

Implementation of Hubspot MAP, connection to Salesforce. B2B SaaS Marketing & Sales methods & processes (ABM), Strategy & Reporting.

Product: Ecommerce-Shop Search
Target Industries: Any ecommerce with a shop
Status: Concluded Mar 2022
Scale: Workshops, strategy sessions & ~weekly meetings

Marketing & Digital Strategy Kick-off & Consultancy

Consulting on B2B SaaS Marketing & Sales, Hubspot CRM, Website (Branding, CRO).

Product: Corporate Health Management (+ App)
Target Industries: All big enough to have their own Health Management, (Health & Retirement) Insurance
Status: Concluded Nov 2021
Scale: ~bi-weekly meetings

B2B SaaS Marketing Kick-off

Implementation of Hubspot CRM & MAP, migration from Zoho. B2B SaaS Marketing & Sales methods & processes (ABM), Strategy & Reporting.

Product: Digital Process Documentation
Industries: Manufacturing & engineering
Status: Concluded March 2020
Scale: 30h Nov & Dec 2019, weekly meetings until March

Demand Gen Strategy Consultant

Consulting on B2B SaaS Marketing & Sales strategies (ABM), Hubspot <-> Zoho CRM connection & following that the reporting. (Digital) Demand Gen execution.

Product: Growth Management Platform – mobile-first CDP.
Target Industries: Any ecommerce
Status: Concluded September 2020
Scale: A session every now and then

Demand Gen Strategy Kick-off

Consulting on B2B SaaS Marketing & Sales to kick-of the Marketing & Sales org, Hubspot CRM, add “B2B” to the website.

Product: Cybersecurity – Enterprise Password Management
Target Industries: All that have a lot for users & operate in a data-sensitive environment.
Status: Majority concluded September 2020
Scale: A session every now and then

Marketing Strategy Consultant

Consulting on B2B SaaS Marketing & Sales, Hubspot CRM & MAP, data management & integration.

Product: Social Media Consolidation/Presentation Tool
Industries: All large enough to have various Social Media channels and Teams
Status: Concluded April 2020
Scale: ~20h Nov & Dec 2019, a session every now and then 2020

B2B SaaS Marketing Kick-off

B2B demand gen, funnel methodology & SaaS best practices. Accounts intelligence, Contact Intelligence, Automation & Marketing Ops / Sales Enablement with a focus on ABM. Strategy & Reporting.

Product: Marketing Planning, Budgeting & Reporting Software
Industries: “Big B2C Marketing Spenders”, e.g. Retail, Automotive, FMCG
Status: Ongoing
Scale: 3 days workshop, then a session every now and then 2020

Marketing Strategy Consultant

Consulting on B2B SaaS Marketing & Sales, Hubspot CRM & MAP with a focus on nurturing streams, Website (Branding, CRO).

Product: Process Mining & Optimization Software
Industries: Process-driven, e.g. manufacturing & engineering
Status: Concluded February 2020
Scale: 1 day workshop Nov 2019, a few calls 2020