The Jungle is only getting more dense
So many shiny things, so little time and budget…
![](http://danube-valley-digital-marketing.at/wp-content/uploads/2019/07/MartechLumaScape.png)
Just because it’s there doesn’t mean it makes sense
But sometimes it does! Don’t get lost in the Jungle and stay up-to-date.
Don’t be like Austria: Everything happens here after it happened 10 years ago in Silicon Valley… Don’t get me wrong: it IS a beautiful country!
Challenges tackled:
- Integration of the (mar)tech ecosystem
- Research, RFPs and decision making – balanced scoreboards
- Process definition
- Onboarding & adoption
- KPI definition and report creation to be able to track and improve results
The full Martech Landscape 2020 can be found here!