CRM, MAP, ESP, Data - assess, develop & connect the tech stack to reach your goals. Less is more!
Your business has a great offering - people need to know! Online from Email and Display to Social Media, Offpage/Offline from Media Buys to Trade Shows. All ABM.
You can't improve what you can´t or don´t measure! (Marketing) Attribution, Funnel metrics, ROI
Tools for success - deployed, integrated, trained, measured. Singing up for the best fitting tool and/or data service is just the start!
The audience choices make the difference. From branding to performance - based on & integrated with all your data.
The machines took over - finally!
(transactional) email, nurture streams, omnichannel messaging - DONE
AdWords, Bing & Content Marketing: A good offering needs to get planned, organized & found!
Make sense of the data
Austria-based Marketing- & Email Automation
Austria-based Marketing ETL & Analytics Tool
Slovakia-based Customer Data Platform
US-based Direct Mail Automation
UK-based Consultancy
Germany-based DAM, PIM & CMS Solution
You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers. And it’s Read more…
You know how it goes: “how’s campaign A performing?” “What’s campaign B’s ROI”? “How many Oppties came from campaign C”? Like, a day after it launched. “Campaign” as a marketing concept is used rather broadly Read more…
Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline Read more…
