CRM, MAP, ESP, Data - assess, develop & connect the tech stack to reach your goals. Less is more!
Your business has a great offering - people need to know! Online from Email and Display to Social Media, Offpage/Offline from Media Buys to Trade Shows. All ABM.
You can't improve what you can´t or don´t measure! (Marketing) Attribution, Funnel metrics, ROI
Tools for success - deployed, integrated, trained, measured. Singing up for the best fitting tool and/or data service is just the start!
The audience choices make the difference. From branding to performance - based on & integrated with all your data.
The machines took over - finally!
(transactional) email, nurture streams, omnichannel messaging - DONE
AdWords, Bing & Content Marketing: A good offering needs to get planned, organized & found!
Make sense of the data
Austria-based Marketing- & Email Automation
Austria-based Marketing ETL tool
Slovakia-based Customer Data Platform
US-based direct mail automation
What I do – non-industry people version! Imagine: Your systems (the CRM, Marketing Automation, Sales Engagement) are car parts Data- & Intelligence as well as processes: the fuel – petrol, diesel. All new: electricity. The Read more…
They’re there, well hidden behind the quantity of today’s digital marketing content strifing for attention: Actual new, relevant & unique gems of wisdom & insights! A Collection. The holy grail of Demand Generation – “Methods Read more…
Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand Read more…
