master your content Ecient content management in the omnichannel retailing world In today’s modern marketing communication in the retail sector, it is vital to provide the multitude of channels with suitable and relevant content. The handling and management of this content presents a major challenge. Here’s how it’s done. 02 Read more…
You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers. And it’s not an easy one to answer: ad spend for example doesn’t just get demo requests Read more…
Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline a way to merge these – to get the best of both worlds! The former Read more…
Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and Read more…