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Analytics & Data

Analytics & Data

Mad Men (Creativity) Vs. Math Men (Analytics)?

Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and Read more…

By Markus, 3 years3 years ago
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