Why great advertising is no longer subjective

We no longer depend on “alpha-males from the 60’s” to tell us what’s cool.
With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and try & error.

But there are also caveats today:

1 Comment

Mr WordPress · June 18, 2010 at 8:51 pm

Hi, this is a comment.
To delete a comment, just log in and view the post's comments. There you will have the option to edit or delete them.

Leave a Reply

Your e-mail address will not be published. Required fields are marked *