What I do – non-industry people version! Imagine: Your systems (the CRM, Marketing Automation, Sales Engagement) are car parts Data- & Intelligence as well as processes: the fuel – petrol, diesel. All new: electricity. The sales & marketing teams: the drivers Let’s assume the team is competing in a championship Read more…
They’re there, well hidden behind the quantity of today’s digital marketing content strifing for attention: Actual new, relevant & unique gems of wisdom & insights! A Collection. The holy grail of Demand Generation – “Methods & Technologies for Driving Growth”: The Demand-Gen Radio Podcast! Great guests, inspiring conversations. Sarcasm is Read more…
Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and Read more…