You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers. And it’s not an easy one to answer: ad spend for example doesn’t just get demo requests Read more…
You know how it goes: “how’s campaign A performing?” “What’s campaign B’s ROI”? “How many Oppties came from campaign C”? Like, a day after it launched. “Campaign” as a marketing concept is used rather broadly usually – everything seems to be a campaign: a seasonal message to an account-based audience, Read more…
Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline a way to merge these – to get the best of both worlds! The former Read more…
It’s a thing. If you are working with software, you see it all the time. But, like me, you can’t put a finger on it… what you are experiencing might just be as fleeting as a passing truck, child or whatever that’s just barely catching your attention. But it’s there. I see Read more…
What I do – non-industry people version! Imagine: Your systems (the CRM, Marketing Automation, Sales Engagement) are car parts Data- & Intelligence as well as processes: the fuel – petrol, diesel. All new: electricity. The sales & marketing teams: the drivers Let’s assume the team is competing in a championship Read more…
They’re there, well hidden behind the quantity of today’s digital marketing content strifing for attention: Actual new, relevant & unique gems of wisdom & insights! A Collection. The holy grail of Demand Generation – “Methods & Technologies for Driving Growth”: The Demand-Gen Radio Podcast! Great guests, inspiring conversations. Sarcasm is Read more…
Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and Read more…