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Analytics & Data

Analytics & Data

Marketing Tracking & Attribution Framework: Hubspot Edition

You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers.  And it’s not an easy one to answer: ad spend for example doesn’t just get demo requests Read more

By Markus, 3 yearsNovember 8, 2022 ago
Analytics & Data

The Demand Gen Funnel

Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline a way to merge these – to get the best of both worlds! The former Read more

By Markus, 3 yearsSeptember 16, 2022 ago
Analytics & Data

Mad Men (Creativity) Vs. Math Men (Analytics)?

Why great advertising is no longer subjective We no longer depend on “alpha-males from the 60’s” to tell us what’s cool. With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and Read more

By Markus, 6 yearsMay 10, 2019 ago
Recent Posts
  • Marketing Tracking & Attribution Framework: Hubspot Edition
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  • The Demand Gen Funnel
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