Why great advertising is no longer subjective
We no longer depend on “alpha-males from the 60’s” to tell us what’s cool.
With democratized data, Marketers have been incredibly empowered by the digital age to understand & cater to their customers based on hard facts and insights, not hunches, guesses and try & error.
But there are also caveats today:
1 Comment
Mr WordPress · June 18, 2010 at 8:51 pm
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