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September 2022

Analytics & Data

The Demand Gen Funnel

Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline a way to merge these – to get the best of both worlds! The former Read more

By Markus, 3 yearsSeptember 16, 2022 ago
Marketing Technology

Software Maturity

It’s a thing. If you are working with software, you see it all the time. But, like me, you can’t put a finger on it… what you are experiencing might just be as fleeting as a passing truck, child or whatever that’s just barely catching your attention. But it’s there. I see Read more

By Markus, 3 yearsSeptember 9, 2022 ago
Recent Posts
  • Marketing Tracking & Attribution Framework: Hubspot Edition
  • Essential Demand Gen Audiences – B2B Campaigns
  • The Demand Gen Funnel
  • Software Maturity
  • Running Martech – The Car Repair Shop
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