You know how it goes: “What’s the ROI of this?”, “What’s the ROAS of that?” & “How many Demo Requests from the last campaign?” are just the most prominent asks boards have for Marketers. And it’s Read more
You know how it goes: “how’s campaign A performing?” “What’s campaign B’s ROI”? “How many Oppties came from campaign C”? Like, a day after it launched. “Campaign” as a marketing concept is used rather broadly Read more
Also known as: Account Lifecycle Stages There’s two ways to look at this: from an Inbound (what are the Companies out there doing?) & an Outbound (what are we doing?) perspective. In this post, I outline Read more
