The Jungle is only getting more dense
So many shiny things, so little time and budget…
Just because it’s there doesn’t mean it makes sense
But sometimes it does! Don’t get lost in the Jungle and stay up-to-date.
Don’t be like Austria: Everything happens here after it happened 10 years ago in Silicon Valley… Don’t get me wrong: it IS a beautiful country!
Challenges tackled:
- Integration of the (mar)tech ecosystem
- Research, RFPs and decision making – balanced scoreboards
- Process definition
- Onboarding & adoption
- KPI definition and report creation to be able to track and improve results
The full Martech Landscape 2020 can be found here!