It’s a thing.\u00a0
If you are working with software, you see it all the time. But, like me, you can\u2019t put a finger on it\u2026 what you are experiencing might just be as fleeting as a passing truck, child or whatever that\u2019s just barely catching your attention.\u00a0
But it\u2019s there. I see it everyday: buttons not working (as intended), glitches in the interface, unexpected behavior. Even frozen browser windows – time to reload!
You are looking at software maturity. <\/p>\n\n\n\n
I like to think of it as a scale – say 1-100: 1 is the program I did in my first class of coding (Turbo Pascal anyone??), 100 \u2026perfect.
Each piece of software gets a score. Simple.
The best, most mature, one is Google Ads. No surprise, it built one of the most successful businesses today: Alphabet. Like, 90% of Google\u2019s revenue (before the reorganization), right?
Let\u2019s give them 90 – the cloud does take a bit of getting used to, lots of functionality. And of course continuous updates and (minor) improvements.
What you click is what you get: it just works. As intended.
On the other side, you have new software – like freeware (fine, because, you know, it\u2019s free). Or products from startups (they didn\u2019t have a whole lot of time & money just yet to perfect them – build it, ship it, iterate) as well as say integrations & new functionality from established brands.
You see the flaws mentioned above almost immediately. Stuff sometimes just breaks. That\u2019s fine. People built it \/ still build it!
What\u2019s not too great though is when functionality is sold to you and \u2026then it breaks. Or better put – turns out it never worked in the first place.<\/p>\n\n\n\n
Happened more than once to me…<\/p>\n\n\n\n
Budget was 40k+, so we\u2019re not taking peanuts, freemium or anything like that. In any case, that helped me understand that it\u2019s indeed not me & not the users\/our reps, it\u2019s more often than not the software. <\/p>\n\n\n\n
It’s a thing.\u00a0If you are working with software, you see it all the time. But, like me, you can\u2019t put a finger on it\u2026 what you are experiencing might just be as fleeting as a passing truck, child or whatever that\u2019s just barely catching your attention.\u00a0But it\u2019s there. I see […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","hentry","category-marketing_technology"],"_links":{"self":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/posts\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":3,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/posts\/565\/revisions"}],"predecessor-version":[{"id":585,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/posts\/565\/revisions\/585"}],"wp:attachment":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/categories?post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/tags?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}