{"id":175,"date":"2019-07-01T15:21:02","date_gmt":"2019-07-01T15:21:02","guid":{"rendered":"http:\/\/danube-valley-digital-marketing.at\/?page_id=175"},"modified":"2019-07-19T07:16:39","modified_gmt":"2019-07-19T07:16:39","slug":"demand-generation","status":"publish","type":"page","link":"https:\/\/danube-valley-digital-marketing.at\/de\/demand-generation\/","title":{"rendered":"Demand Generation"},"content":{"rendered":"<h2 class=\"wp-block-heading\" style=\"text-align:center\"> Funnels, Funnels everywhere<\/h2>\n\n\n\n<p style=\"text-align:center\">Online, Offline, Offpage &#8211; omni-channel content marketing is non-optional<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"786\" src=\"http:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/Funnels-1-1024x786.png\" alt=\"\" class=\"wp-image-199\" srcset=\"https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/Funnels-1-1024x786.png 1024w, https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/Funnels-1-300x230.png 300w, https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/Funnels-1-768x590.png 768w, https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/Funnels-1.png 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<p class=\"has-text-color has-large-font-size has-accent-color\">A form-fill is just the beginning&#8230; <\/p>\n\n\n\n<p>Filling up a CRM with Leads is easy. Pushing those through life cycle stages and converting them to customers isn&#8217;t. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><u>Challenges tackled: <\/u><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Holistic B2B Demand-Gen Strategy based on Target Accounts &amp; Personas along your ICP (Ideal Customer Profile) <\/li><li>Inbound Demand Funnel definition and setup &#8211; by lead sources, channels and assets against investments. <\/li><li> Outbound \/ ABM Demand Funnel definition and setup &#8211; based on ICP: firmographics, technographics and contact details data enrichment <\/li><li> Omni-channel Branding (Trade Shows, Newsletter\/Webinar promos) &amp; Performance ABM (Account-Based Marketing) execution  <\/li><li>Digital Marketing: 3rd party promotion (e.g. newsletters, webinars &#8211; media planning DACH, UK, US), Social Media (e.g. Lead Gen Ads incl. CRM audiences and ABM targeting), SEM, Retargeting  <\/li><li>(Inside) Sales follow-up &amp; outreach: cadences <\/li><li>Marketing: nurturing campaigns (GDPR compliant)<\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Funnels, Funnels everywhere Online, Offline, Offpage &#8211; omni-channel content marketing is non-optional A form-fill is just the beginning&#8230; Filling up a CRM with Leads is easy. Pushing those through life cycle stages and converting them to customers isn&#8217;t. Challenges tackled: Holistic B2B Demand-Gen Strategy based on Target Accounts &amp; Personas [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-175","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":13,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages\/175\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages\/175\/revisions\/266"}],"wp:attachment":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/media?parent=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}