{"id":174,"date":"2019-07-01T15:21:02","date_gmt":"2019-07-01T15:21:02","guid":{"rendered":"http:\/\/danube-valley-digital-marketing.at\/?page_id=174"},"modified":"2020-11-09T07:23:00","modified_gmt":"2020-11-09T07:23:00","slug":"marketing-technology","status":"publish","type":"page","link":"https:\/\/danube-valley-digital-marketing.at\/de\/marketing-technology\/","title":{"rendered":"Marketing Technology"},"content":{"rendered":"<h2 class=\"has-text-align-center wp-block-heading\">The Jungle is only getting more dense<\/h2>\n\n\n\n<p class=\"has-text-align-center\">So many shiny things, so little time and budget&#8230;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"914\" src=\"http:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/MartechLumaScape.png\" alt=\"\" class=\"wp-image-189\" srcset=\"https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/MartechLumaScape.png 837w, https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/MartechLumaScape-275x300.png 275w, https:\/\/danube-valley-digital-marketing.at\/wp-content\/uploads\/2019\/07\/MartechLumaScape-768x839.png 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-large-font-size has-accent-color\">Just because it&#8217;s there doesn&#8217;t mean it makes sense <\/p>\n\n\n\n<p>But sometimes it does! Don&#8217;t get lost in the Jungle and stay up-to-date. <br>Don&#8217;t be like Austria: Everything happens here after it happened 10 years ago in Silicon Valley&#8230; Don&#8217;t get me wrong: it IS a beautiful country! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><u>Challenges tackled:<\/u><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Integration of the (mar)tech ecosystem <\/li><li>Research, RFPs and decision making &#8211; balanced scoreboards<\/li><li>Process definition<\/li><li>Onboarding &amp; adoption<\/li><li>KPI definition and report creation to be able to track and improve results<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The full Martech Landscape 2020 can be found <a href=\"https:\/\/chiefmartec.com\/2020\/04\/marketing-technology-landscape-2020-martech-5000\/\">here<\/a>! <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The Jungle is only getting more dense So many shiny things, so little time and budget&#8230; Just because it&#8217;s there doesn&#8217;t mean it makes sense But sometimes it does! Don&#8217;t get lost in the Jungle and stay up-to-date. Don&#8217;t be like Austria: Everything happens here after it happened 10 years [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-174","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":12,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages\/174\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/pages\/174\/revisions\/543"}],"wp:attachment":[{"href":"https:\/\/danube-valley-digital-marketing.at\/de\/wp-json\/wp\/v2\/media?parent=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}